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AutoXray, Inc.

AutoXray, Inc. was the leading provider of cost effective automotive diagnostic equipment to both professional and amateur technicians. AutoXray's patented technology, functionality, and compact designs have garnered the Popular Mechanics Editor's Choice Award for four years, and the company was honored with a “Top 20 Tools Awards” from Motor Magazine.

To develop the company in all aspects of its business and position it as a portfolio acquisition within three to five years.

Reconstruct company image, develop sales, marketing, engineering, accounting, and customer service capable of supporting rapid increases in sales and distribution of the Autoxray product lines.

Goals Achieved
In five years Autoxray was recognized as the prominent brand in the cost effective market segment of the Automotive Diagnostic Tool industry, culminating in an acquisition by the largest Automotive Diagnostics Tool manufacturer, SPX Corporation (NYSE SPW).



Find money within your business
Maximizing returns on upgrade programs

  Simple Brand
    Re-branding the Company 
    Focus groups to define the Re-branding
  Loyalty Programs
    Product upgrade, email campaign, newsletters
  Public Relations vs advertising
  Event Planning

 5 years - 25 fold gross revenue increase
 Cost effective display programs
 Penetrating US distribution, competitor product lifts

Product Development
Rethinking Simple Development
Rapid product identification and development, customer focus group to define new product requirements

Contributing Success Factors
Market Factors, Intellectual Property rights, and the reality of patents

Goals of the seller 
Identifying your buyer
How much is it worth


1825 W. Knudsen, # B-100
Phoenix, AZ 85027

P. 480.510.5550

Project Downloads

· Acquisition
· The Brand
· Event Planning
· Finding Money
· Loyalty
· No
· Patents
· PR vs. Advertising
· Sales

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